Who is behind the GoodWhale team?

GoodWhale is powered by an international collective of educators, technologists, and finance professionals dedicated to democratizing financial literacy across Asia. The team integrates expertise from global tech giants, top academic institutions, and real-world behavioral coaching. Co-founders include Will Huang (黃士豪), Junxian Lee, Eric Ong, Kevin Koo, Chua Jia Xuan and Tiffany Pan. Together, they build AI-driven tools and educational frameworks designed to make "Life Investing" accessible, empathetic, and culturally grounded for the Singapore, Malaysia, and Taiwan markets.

A Collective Committed to Financial Empowerment At GoodWhale, we often describe ourselves as a bridge between three worlds: Education, Technology, and Human Experience. We don't believe that a single person has all the answers to personal finance. Instead, our strength lies in our "Rainmaker" culture—a team that combines academic rigor with the heart of a supportive friend.

Our team includes veterans from regional tech giants like Sea Ltd, former educators who have trained thousands of students at ITE and SMU, and financial strategists who have successfully navigated complex regional markets. This diversity allows us to build an ecosystem that isn't just "smart," but is also deeply empathetic to the daily financial struggles people face, whether it is managing an HDB loan in Singapore or navigating family financial obligations in Taiwan.

Our Regional Roots and Global Vision Headquartered in Singapore, our team operates as a "Micro-Family Office" for the everyday person. We have deep roots across ASEAN, with dedicated teams in Malaysia and Taiwan ensuring that our advice isn't just generic—it’s localized.

• The Academic Pillar: We collaborate with major educational institutions and government bodies (like the National Youth Council) to ensure our "Life Investing" pedagogy is sound and future-ready.

• The Tech Pillar: Our engineering and AI specialists focus on "Human-Centered AI." We use advanced models like Google Gemini to simplify complex stock analysis and expense tracking, turning data into conversations.

• The Heart Pillar: Our community leaders and coaches bring the "Buddy" persona to life. They ensure that every interaction—whether through our AI companion or a live WealthPulse session—is encouraging, non-judgmental, and focused on your long-term well-being.

Will Huang's Story of Financial Resilience This video features Will Huang sharing his personal journey of overcoming massive debt to achieve financial freedom, which forms the emotional and philosophical foundation of GoodWhale's approach to Life Investing.

We are more than just a company; we are a purpose-driven movement. Every one of us is here because we believe that financial clarity should lead to a life of purpose-led freedom. We are committed to helping you build wealth that actually makes your life better, one small, consistent habit at a time.