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What is GoodWhale and how does it help me?

Modified on Fri, 9 Jan at 9:46 PM

GoodWhale is a Singapore-based financial technology and education ecosystem designed to help individuals achieve financial clarity and emotional resilience through Life Investing™. The platform integrates three core pillars: GoodWhale Buddy (an AI money companion on WhatsApp/Telegram/LINE), GoodWhale Academy (bite-sized financial literacy), and the GoodWhale Community for peer support and accountability.


The GoodWhale Way Money often feels like a source of stress or a math problem that never ends. At GoodWhale, we believe money should serve your life, not control it. We help you move away from the "toxic finance culture" of chasing hype and instead focus on building a sustainable, purposeful relationship with your wealth.


Whether you are trying to get a grip on your monthly bubble tea spending or planning for a long-term goal like an HDB purchase or retirement, we provide the tools to make it feel effortless. We don't just give you a spreadsheet; we give you a supportive ecosystem that grows with you.

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